Select a movie. Then a track. Watch it your way!
The largest marketing campaign in Adidas history.
GLOBAL & INTERACTIVE
FEATURING Katy Perry, Lionel Messi and more celebs.
YOUTUBE user enters key words and marries one of 100 HIP-HOP tracks — shares uploads their favorite clip to social
DATA FACTS
• 2.1 million YouTube views
• 31,546,983 FB likes
• 31,429,165 FB followers
• 517,000 additional YouTube subscribers
Select a movie. Then a track. Watch it your way!
Select a movie. Then a track. Watch it your way!
Adidas. Film, Production. Copy. Keywords. Digital.
Select a movie. Then a track. Watch it your way!
Select a movie. Then a track. Watch it your way!
Select a movie. Then a track. Watch it your way!
Select a movie. Then a track. Watch it your way!
Select a movie. Then a track. Watch it your way!
Select a movie. Then a track. Watch it your way!