Gary Nueman portfolio, copywriter, creative director, television writer, creator, producer, branding, advertising

Anthem Video

Select a movie. Then a track. Watch it your way.

The largest marketing campaign in Adidas history.

GLOBAL & INTERACTIVE

FEATURING Katy Perry, Lionel Messi and more celebs.

YOUTUBE user enters key words and marries one of 100 HIP-HOP tracks — shares uploads their favorite clip to social

DATA FACTS

• 2.1 million YouTube views

• 31,546,983 FB likes

• 31,429,165 FB followers

• 517,000 additional YouTube subscribers

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Adidas. Film, Production. Copy. Keywords. Digital.

Adidas. Film, Production. Copy. Keywords. Digital.

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!

Select a movie. Then a track. Watch it your way!